He continues; “We believe Pouch-up© is the shape of things to come, transforming the look of the wine shelves and aisles, delivering a lighter take anywhere pack with an 80% lower carbon footprint than glass packaging and which is already well established with leading retailers.” Heath underlines: “We believe Pouch-up is the shape of things to come, transforming the look of the wine shelves and aisles, delivering a lighter take anywhere pack with an 80% lower carbon footprint than glass packaging."

The lightweight, free-standing beverage pouch has a 100% printed surface for branding, a dispensing Vitop® tap that extends the life of drinks after opening and a carbon footprint of just 20% of a traditional glass container.

As well as being ideal for the wine market, Smurfit Kappa has developed the Pouch-Up for further applications such as cocktails and fresh fruit juices, including a Worldstar award-winning cocktail pack created for Manchester Drinks. The innovative Pouch-Up does not require a secondary outer box and improves logistics by increasing the volume of liquid a delivery vehicle can carry and due to a reduction of raw material only 35g for 1.5 l pack, there is significant transport and storage efficiency resulting in an improved supply chain. With a traditional glass bottle making up 29.6% of the weight of a litre of wine, Pouch-Up weighs in at just 2.3% of it’s filled weight, delivering a significant improvement in carbon footprint.