UPM papers were chosen for good experience in their high qualities both in terms of reproduction and finishing. Monocle always strives to create a unique tactile experience for their readers and the choice was another step in challenging and surprising the readers’ expectations. “The criteria started with the ‘snap’ of the paper. In other words, how does it feel between forefinger and thumb and does it feel new within the context of the magazine? In both cases, the answer was a firm yes”, elaborates editor in chief Tyler Brûlé.

"It is a pleasure to be able to collaborate with a frontrunner such as Monocle for this inspiring Survey. Their in-depth commitment to design and print provides a perfect match to UPM's passion to support the success of paper and print", says Thomas Ehrnrooth, Vice President, Marketing and Communications from UPM's Paper Business Group.

The Helsinki City Survey will be published as part of the May 2012 issue of Monocle with design special.