Participants include leading digital graphic technology suppliers with solutions for the creation of new printed products that stimulate and guarantee the future of the graphics business. The show will coincide with Sonimagfoto&Multimedia. The events will co-host the international Image&Print World congress where world experts will talk about the innovations and trends that are reinventing the graphic communication industry.

Organised in collaboration with the Graphispack Association, graphispag.digital 2013 will present the latest in applications that open up new business opportunities to graphic companies and related sectors. New digital printing equipment, hybrid technologies, web-to-print, augmented reality, printed electronics and 3D printing will grab the attention of over 18,000 visitors expected to attend. The show will also feature new materials and substrates, as well as improvements in the finish and customisation of printed products. 250 brands are expected to be represented at around 120 stands in Pavilion 2 of the Fira de Barcelona Gran Via Exhibition Centre.  

Connected with Sonimagfoto&Multimedia
Given that the graphic communication, photography and imaging sectors share equipment, processes and materials, graphispag.digital will be held to coincide with Sonimagfoto&Multimedia. They will showcase the full imaging cycle: from capture to output on any device, including printing. This alliance was created in 2011 when Sonimagfoto&Multimedia was held together with Graphispag – Spain’s leading graphics fair –, reinforcing the range of exhibits and increasing commercial synergies. The result was very positive for participating companies.

At this edition, Sonimagfoto&Multimedia will feature products and services for image capture, storage, editing, processing and output; multimedia audio and video systems; accessories and consumables; equipment for studios and professional photographers; image services and Photo Art. Photography exhibits, seminars, courses, workshops, conferences and multimedia demonstrations for imaging professionals and enthusiasts will add important cultural, educational and technological components.

Image & Print World
The next graphispagdigital and Sonimagfoto&Multimedia are hosting an international congress with the presence of world experts, who will define the technology and trends that are transforming the graphic business model and product. Conferences, round table debates and success stories will offer knowledge and experience to help companies find a better position on a continually changing market and, thereby, respond to the needs of new clients.  

The sessions will combine technical contents with their application in business, to help increase competitiveness and improve companies’ results It will be a congress, in which experts will talk about business solutions for imaging and printing.

A technical committee made up of representatives from supplier companies, professional bodies, demand sectors and the academic field is currently defining the programme and looking for the best international speakers. A quantitative and qualitative study on the implementation of digital printing in the sector will also be presented.

The key topics at Image&Print World will be: Full process colour management; Digital Publishing; Multiple Media Printing; Shoot and Create; Social Media: News Business Opportunities; How to innovate: Distribution&Retail + Web to Print and Global Printing Industry Overview.

Other activities
In addition to the Congress, graphispag.digital will host presentations and seminars promoted by sector organisations and companies. Another highlight will be Design Corner featuring conferences on the current situation of graphic design and the presentation of best practices, as well as a networking and exhibition area.

Graphispag.digital will also be repeating the daily Youth Sessions – aimed at groups of students at graphic arts and design schools- that offer practical information on visiting the show, detecting trends and finding the main new products presented by exhibitors. The show will also host the “Marco de Oro Awards” that recognise the best screen-printing, pad-printing or digital printing work on any substrate using these techniques alone or in combination with other printing systems, carried out in Spain 2011 or 2012.
 
Sector meetings
As a lead up to the event, graphispag.digital, in collaboration with Feigraf and various provincial sector associations, will be touring several Spanish cities and Lisbon to sound out today's situation and detect the needs and challenges of the graphic industry in Spain and Portugal. It will be more training-oriented and will combine round tables, debates and conferences. The aim is to listen to the sector and also provide an experts’ view on some of graphic companies’ concerns: growth opportunities, new digital applications, needs of end clients and change in the business model.