HP drives record results at drupa 2012 with new digital printing solutions

HP announced that its performance at drupa 2012 surpassed results from any other graphic arts tradeshow in its history, further validating HP’s success in leading the analogue-to-digital transformation. Demand for HP’s new digital printing solutions significantly exceeded the company’s goals for all regions and product lines.

Results included:

  • Orders from more than 200 customers across 55 countries
  • Thousands of qualified sales leads
  • Record levels of booth attendees, with more presentations and live demonstrations than at any previous show

Customer demand was especially strong for HP’s new digital printing solutions, including the HP Indigo 7600 Digital Press, the HP T410 Color Inkjet Web Press, the HP Scitex FB7600 Industrial Press and the HP Print Module Solutions. PSPs also showed strong interest in HP’s next-generation HP Indigo solutions—including the B2-format HP Indigo 10000 Digital Press—in advance of its early 2013 release date.
"Once again, drupa proved to be a fantastic event for HP and, as always, we enjoyed a high level of interaction with print service providers from day one," said Manel Martinez, vice president and general manager, HP Graphic Solutions Business, EMEA. "The positive reaction to our transformative innovations saw us surpass targets for the show during its initial phase, underscoring the impressive attributes of digital technology and the continued move by customers to deploy it for mainstream applications."
The drupa exposition is the world’s most significant graphic arts show, held every four years in Düsseldorf, Germany. HP’s stand, the largest of any digital vendor and the second largest overall, featured the industry’s broadest digital colour portfolio and hundreds of real customer examples across applications such as labels, packaging, sign and display, publishing, general commercial and transactional mail.
New systems highlighted at drupa included:

  • The HP Indigo 10000 Digital Press, the first B2-format sheet-fed HP press.
  • Three upgrades to the current HP Indigo portfolio — the HP Indigo 5600, 7600 and W7250 Digital Presses.
  • Three faster HP Inkjet Web Press models, the HP T410, T360 and T230 Color Inkjet Web Presses.
  • HP Print Module Solutions for affordable, high-speed variable-data imprinting.
  • Upgrades for HP’s industry-leading selection of large format printing solutions, including new technologies for the HP Scitex FB7600 Industrial Press and the latex ink HP Designjet L26500 and L28500 Printers.
  • A complete range of workflow solutions, including products from the HP Exstream, HP Hiflex and HP SmartStream product lines.

Success across the industry’s broadest digital colour portfolio

HP’s largest drupa order was an agreement with Consolidated Graphics to purchase 11 HP Indigo 10000s, including one of the first beta systems to be installed. German photo market specialist CeWe Color also made a significant purchase at drupa, buying two HP Indigo W7250 Digital Presses as well as an HP Indigo 7600, while Italian firm Rotomail acquired an HP Indigo W7250 and an HP T410 Color Inkjet Web Press. Additionally, Rotolito Lombarda, a sister company to Rotomail, purchased an HP T410 Color Inkjet Web Press.
HP Print Module Solutions are being implemented by many companies, including Böwe-Systec, Meiller GHP, and Vertis Communication, for integration into their variable data printing workflows. HP also had strong demand for its large format devices, led by a string of sales of the HP Scitex FB7600 Industrial Press, which included those to UK-based FastAnt and TB Screen in Sweden.
Strong on industry leadership and education

Beyond the sales activities, drupa also was an important forum for education and information sharing among HP customers. The independent HP user community, the Digital Solutions Cooperative (Dscoop), celebrated a milestone of more than 7,000 members worldwide. HP also displayed hundreds of real customer jobs throughout its stand, including a series of technical manuals from Rotolito Lombarda, a leading Italian publishing firm, printed at the stand using the HP T410. The pages were bound overnight at finishing-solution provider Müller Martini’s drupa stand and delivered to Rotolito’s customer directly from the show. HP also showcased winning entries in the HP Print Excellence Awards, a global competition recognising the best examples of creativity and print quality produced using HP Indigo, Inkjet Web Press, Scitex and Designjet systems.

atz / 31.05.2012