The event is expected to attract more than 60,000 visitors and exhibitors from more than 20 countries. EFI will be located in Hall 3.1 booth C-105 at the show.
 
"Since our entry into the industrial ceramics industry earlier this year, the EFI Cretaprint team has been working to bring our inkjet and color management expertise combined with our tradition of Silicon Valley innovation to this exciting, growing market," said Guy Gecht, CEO of EFI. "Ceramics China is a perfect international venue for the debut of our latest inkjet technology and to announce EFI’s new facility in Foshan. We are looking forward to exciting and successful long-term partnerships in the world’s largest ceramics market."
 
Analog to Digital Transformation Underway
 
Industry analysts project rapid growth in ceramic tile inkjet printing, with a clear financial case for investing in inkjet printing and color management technologies. The analog to digital transformation is well underway in the commercial printing and sign and display graphics industries, where EFI has played a key role in the transition. "When we entered the sign and display graphics industry with our VUTEk product line, most companies had little to no automation, workflow, color management or MIS capabilities," said Ghilad Dziesietnik, chief technology officer at EFI. "Applying EFI expertise to this market has helped speed its transformation, and we are looking forward to achieving the same type of results in ceramic tile printing."
 
New EFI Ceramic Center Facility in Chinese Ceramic Capital of Foshan
 
EFI also announced the location of a new sales and support center for the EFI Cretaprint line of products in Foshan, Guangdong. Foshan serves as the home of the largest concentration of tile manufacturers in China.