(28.11.2013 / nho)

Kiian Digital launch in China hailed a great success

At last week’s Fespa China show in Shanghai, Kiian Digital successfully continued the businesses development into new regions of its innovative range of high-end digital sublimation textile ink solutions.

Alessandra Borghi (photo), Commercial Director, Kiian Group explains, "Our success with launching Kiian Digital into China at the Fespa event in Shanghai, demonstrates Kiian's strategic commitment to grow our business into both traditional and new markets. The Chinese market is a very important one for Kiian, and as the market increases its demand for higher quality textile inks, Kiian Digital is perfectly positioned to provide solutions that meet a market need for our innovative and quality products."

2013 has been a successful one for new Kiian Group inks, driven by the introduction of the Digistar range, which provides fashion textile printers with new options for digital indirect sublimation printing. This unique ink allows for excellent colour definition and fastness, lower cost production, greater productivity, and a highly sustainable profile.

"The response from the fashion textile sector across the world to Digistar Hi-Pro has been phenomenal because the inks are specifically produced to serve a demand for high-quality sublimation printed apparel, whilst adding to the overall sustainable profile, both of which are a key concern for retailers. Most importantly, the ink allows for printing onto lighter papers, reducing cost whilst increasing the vibrancy of the colour, which is extremely popular amongst our fashion customers all over the world." Concludes Borghi.

Kiian Group looks forward to an exciting year in 2014 with more significant developments that will enrich and grow the business.