“In an industry that is under pressure, seemingly from all sides, we are excited to be bringing some good news to newspaper printers and publishers at the all-important 9^th annual WAN-IFRA conference for the Middle East,” said Mr. Mitsunori Hayashi, General Manager of Sales and Marketing for the Toray Graphics factory in the Czech Republic. “Ecological printing is no longer seen as an expensive luxury, but as a profitable business. For newspaper printers, taking advantage of the benefits of waterless printing is easier than they may think.

We are pleased to be able to help our customers improve productivity, increase asset utilization, open up new business opportunities and maintain their competitive edge as a result of the printing advantages Toray Waterless plates deliver. The ability to offer high quality, without changing the ink enables them to enter the semi commercial and magazine market.

This, increased quality, productivity and profitability, can be passed along to newspaper publishers and will be appreciated by newspaper readers.“

Waterless Draws Middle Eastern Interest

With the theme of “The Future Starts Today,” the WAN-IFRA conference, aimed at newspaper publishers and printers, will feature some of the industry’s most renowned experts who will be sharing successful business and production strategies. Participants will also experience a virtual tour of trends around the Middle East, where print is still thriving and driving much of the infotainment business.

“For most of today’s newspaper printing plants, whether independent or belonging to a publishing house,” added Mr. Hayashi, “making production more efficient and lower cost is no longer simply an option. It is a necessity – to survive and to stay competitive. This conference is a fantastic platform for Toray to present to the region’s successful newspaper publishers and printers ways they can further improve their print production and their services for their customers, while at the same time introducing significant economies.  The reception to this message in other regions has convinced us that the combination of benefits offered by waterless printing for newspapers will be very interesting for printers and publishers across the Middle East.”

Waterless Plate Manufacturing: Closer to Home

In order to make waterless technology more accessible to Europe, North America and the Middle East, Toray recently opened a new European plate production facility in Prostejov, Czech Republic. The factory, which opened in November 2013, produces all types of CTP waterless plates for the European, American and Middle Eastern markets, including the highly durable MX10 plate for newspaper and semi-commercial printing. Since its introduction in 2012, the MX10 plate has provided enhanced productivity to a number of newspaper printers using KBA Cortina presses.