The bioplastic makes the packaging compostable so that the used packaging can go into the same waste stream as any remaining contents. The result is better for the environment but costs more due to the more advanced properties of the bioplastic compared with those of traditional PE coatings. “This decision was totally in line with our sustainability policy and is actually not that unusual because we incorporate sustainability thinking into all our business deliberations,” explains Louise König, Sustainability Manager at Coop. The berry package, which is part of Coop’s own Änglamark line of products that are organic, fair trade or environmentally or allergy adapted, was developed by the printers Trosa Tryckeri in collaboration with the berry supplier Olle Svenssons Partiaffär. “Our aim was to develop a packaging that stands out from the usual rectangular boxes in the display freezer,” explains project manager Henrik Bjurbäck. “In addition, both we and Olle Svensson wanted to satisfy Coop’s desire to live up to the environmental profile of the Änglamark brand.