“Web-to-print is a self-service approach to buying print, and this process has to be reliable and straightforward. The new capabilities added to XMF PrintCentre V5 provide print buyers with more automation and control over the way print is purchased,” highlights John Davies, workflow business strategy manager for Fujifilm Europe.

A new stream of features

The management of VDP is a key aspect for many companies. Fully aware of this, Fujifilm has equipped XMF PrintCentre V5 with advanced functionalities to improve the efficiency within different work environments. An auto fit capability included within the online job editor has now been introduced to intelligently adjust variable data text in order to fit into the space allocated. Consequently, users can save time as they no longer need to redesign the template, or use alternative text when the text supplied is ‘too long’.

Another additional feature related to VDP that has been incorporated into XMF PrintCentre V5 is auto format. This allows the variable data sets to be automatically reformatted to omit any gaps, in case not all data fields have been completed. A business card where not all the contact information is available, for instance, would be automatically adapted according to the details provided so that it looks consistent with all other entries. These new VDP features are an expansion of the many capabilities that already exist to simplify the production of variable data print.

New updates have also been applied to the back office of XMF PrintCentre to improve the ease of use of many administration tasks Firstly, it’s now possible to handle tax calculations using multiple rates. Secondly, in addition to the capability to publically show the home page of B2B web stores, but only allow access with a given username and password, XMF PrintCentre V5 can now also provide an extra security layer to hide the entire web store behind a login screen for maximum protection. Changes have also been made to allow pricing information to be removed. This is particularly useful in scenarios where costs are managed centrally, but the ability to order print is given only to nominated registered users, such as single retail stores.

Several other additions to the XMF PrintCentre back office system include the ability to copy and modify existing products in a web store to speed up the creation of new products, and the ability to provide more choice as to how the final PDF files are delivered to various print locations to support a wider range of print production workflow systems.

John Davies underlines: “XMF PrintCentre is an ‘all in one’ solution which includes an extensive set of capabilities that are available at a very competitive price.” He adds: “the new V5 capabilities provide web store administrators with more tools to allow them to meet the demanding needs of their clients, and also improve the experience of print buyers using the system for VDP applications.”

XMF PrintCentre V5 is commercially available immediately.