Attendees will receive a comprehensive update on Ipex 2014, including briefings on the planned visitor features and content programme, as well as the international marketing campaign and worldwide PR strategy for the event. In addition, participants will hear from Ipex President Patrick Martell and other thought leaders in the fast-evolving global print industry. The Open Day will also give delegates a significant head start with their own exhibition marketing, with practical tips and tricks from Simon Naudi, CEO of Answers Training International on maximising their exhibition ROI as well as the necessary information to access Ipex’s co-marketing opportunities and generating pre-event coverage in influential industry publications.

Throughout the day, Open Day visitors will have the opportunity to meet face-to-face with the Ipex partners, including Events in Focus (accommodation), Air Partner Travel, the Ipex Daily visitor publication, representatives from the ExCeL operations team and other key suppliers that will be on hand to provide information on how exhibitors can make the most out of their time at the show. Attendees are also invited to join the Ipex 2014 team on the Emirates Air Line for cable car ride over the Thames and a drinks reception at the O2 Arena.

Trevor Crawford, Ipex 2014 Event Director, comments: “With Ipex 2014 only six months away, we’re entering an exciting phase in the build-up to the event. The Open Day has been carefully developed to provide attendees with everything they need to know – it will be an insightful and ideas-driven day that will also be a fantastic opportunity to visit ExCeL London and see what this world-leading venue can bring to the Ipex experience.” Anyone interested in attending the Open Day can register at http://www.ipex.org/openday/.