Riso, Inc. has announced they will break new ground at Print 13 with the industry’s first complete cut-sheet In-line Print-to-Mail Solution. This solution is comprised of a new Riso ComColor 9150 or 7150 printer and the new Wrapping Envelope Finisher which automatically addresses, folds, envelopes, and seals printed documents into ready-to-mail completed jobs in a single compact unit.
The Riso Wrapping Envelope Finisher can produce up to 2,200 completed pieces of mail every hour. The Riso Wrapping Envelope Finisher is recognized as a winner of the Print 13 Must See ‘Ems Program. Riso will showcase the In-line Print-to-Mail Solution in their Print 13 booth (#544) beginning September 8th in Chicago. Projected availability for the Riso In-line Print to Mail Solution is January 2014.
“According to the Direct Mail Association (DMA) Factbook for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail. And in 2012 the average response rate for direct mail was 4.4% for both B2B and B2C mailings. This is considerably higher than expectations, and it surges well past the response rate of email [just 0.12%],” notes Richard Mattina, National Director of Marketing & Business Development, Riso. “With a higher conversion rate than any other medium, the Print on Demand Institute (PODI) found that direct mail out-pulled all other channels, both for lead-generating free and buy-now offers. Direct mail’s edge becomes even more dramatic when it is optimized with personalization and PURLs.”
Mattina continues: “With the introduction of the Riso In-line Print-to-Mail Solution, digital service providers can easily and efficiently convert less than 400-square feet of floor space into an in-house direct mail center. Capable of variable data publishing, users can now produce colorful and personalized mail projects with a drastic reduction in time and direct labor costs. It’s a revenue stream just waiting to happen.”
Riso In-Line Print to Mail Solution Features
The Riso Wrapping Envelope Finisher offers product features that enables every user to meet the mail production requirements in demand today: