Label’Or, located in Lontzen in the province of Liège, borders three countries – Belgium, The Netherlands and Germany. This successful family business was established in 1977 by Jean-Marie Peters and his wife Monique, and is today managed by Jean-Marie Peters (photo right) and his son Pascal (photo left). The company initially specialised in traditional techniques like flexo and letterpress for self-adhesive label printing but interest in new digital technologies gradually grew. In 2008, the choice for digital was definitively made with an investment in their first Xeikon 3300, a good decision according to Jean-Marie Peters: “We are particularly happy that we made the shift to digital. It has completely changed our business and given it a new drive.” And now recently, the second Xeikon 3300 completed Label'Or's production fleet that also includes a broad range of post-press equipment, two letter presses and several hot stamping presses.

Over the years Label’Or has built up a solid reputation as label printer for a wide variety of customers – both in Belgium and abroad – of which over 50 % are in the food and beverage industry. This played an important role in the company's decision to work with Xeikon. Not only is the Xeikon 3300 particularly reliable and easy to use; Xeikon’s QA-I toner ensures the printed labels are compliant with FDA food-approval regulations for indirect food contact and even direct food contact for certain applications.

There were more motives for choosing Xeikon again. According to Pascal Peters: “Xeikon is more than a supplier; its is a real partner who looks for the best solution together with its customers”. In fact, both companies share the same attitude towards their customers. Also Label’Or listens, thinks along and advices, so the customer gets what he really needs: the right label that makes the product stand out. Quality, service and reliability are the basis of a good customer relationship, or as Jean-Marie Peters puts it: “We are a partner to our customers – for all jobs, from large and medium sized to just one personalized label. We want to give our customers what they need, not only today but also in the next hundred years.”

Just like Xeikon, Label’Or provides a total service – from printing to post-press and finishing. Consequently the company is also specialized in refining labels through embossing and hot foil printing.

According to Filip Weymans, Director Segment Marketing Labels & Packaging at Xeikon, Label’Or is a top example of an innovative company that easily adopts to new developments. “Label'Or successfully switched to digital printing. The Xeikon 3300 perfectly matched the requirements that Label’Or had at the time. We are very pleased that Jean-Marie and Pascal Peters have again chosen a Xeikon press to expand their production capacity."