NEWS

(01/07/2026 / sbr)

EMT International launches Advanced Die-Cut Postcard Sheeting System

EMT International has announced the release of its new Vira Shape Advanced Die-Cut Postcard Sheeting System, designed to help commercial printers and direct mailers meet the growing demand for high-volume, premium-quality postcards. Engineered as part of EMT’s evolving Vira modular platform, this system enables custom-shaped postcard production across a wide range of run lengths — from short, targeted micro-runs to sustained, high-volume production — all at speeds up to 500 feet per minute, while maintaining flawless registration, precise cut quality, and consistent performance.

“Direct mail is experiencing a resurgence, but mailers are under pressure to deliver more distinctive pieces at higher volumes,” said Mike Herold, Vice President of Sales & Marketing at EMT. “This solution gives our customers the ability to stand out creatively without sacrificing speed, quality, or efficiency.”

The system’s advanced die-cut technology eliminates white edges on full-bleed dark prints, handles substrates up to 20pt (.020”), and supports a wide range of formats including loyalty cards, retail promotional pieces, door hangers, table tents, tear-away designs, and uniquely shaped postcards.

Key capabilities include:

Superior quality output with precision die-cutting and tight web register control
Custom shapes and perforation patterns for high-impact creative applications
Flexible die plates for fast job transitions
Simple, compact design built for 24/7 production environments
Short web path to minimize waste and improve efficiency
Shingle-stream delivery for seamless downstream processing
Stacking options available

“This technology opens the door to shapes and designs previously unavailable at this level of throughput, while also giving customers the flexibility to economically produce everything from highly targeted micro-runs to millions of postcards per month,” added Herold.

The system is available now and can be configured with other Vira modules. A short demonstration video is available at https://www.youtube.com/watch?v=LBrSHebzBlA.