NEWS

(08/27/2025 / sbr)

Atlantic Zeiser presents CodeVault and 2D Code Readiness at Labelexpo 2025

Atlantic Zeiser, a Coesia company and global player in digital packaging printing and card personalization solutions, will present its latest software and printing innovations at Labelexpo Europe 2025, taking place from September 16 to 19 at Fira Gran Via in Barcelona (Booth L95). Atlantic Zeiser will highlight solutions that enable brand owners and print-houses to meet evolving global serialization requirements, strengthen supply chain security, and leverage packaging codes for operational and marketing benefits.

Serialization with CodeVault

Responding to increasing demands for traceability and anti-diversion measures, Atlantic Zeiser will introduce CodeVault, a secure software solution for generating, printing, storing, and managing serial codes. CodeVault streamlines code creation and distribution across multiple printing-houses and production sites, enabling robust and automated serialization workflows. The application supports security-focused and standardized data formats, ensuring consistent and compliant codes across all sites. With real-time oversight of data and full integration into production lines, the solution enhances product identification, brand protection, and compliance with regulatory requirements.

Preparing for GS1 Sunrise and the shift to 2D codes

The industry-wide GS1 Sunrise 2027 initiative is accelerating the transition from linear barcodes to 2D codes. These codes can carry richer information such as production data, batch numbers, serial codes, and expiry dates. Atlantic Zeiser’s late-stage printing technology supports this change by enabling the embedding of diverse data directly into 2D codes. This capability allows manufacturers to implement new coding requirements seamlessly. It also offers flexibility for late-stage customization of packaging artwork, unlocking both operational efficiencies and marketing opportunities.

“With a strong focus on innovation and adaptability, Atlantic Zeiser continues to deliver solutions that support business growth and operational efficiency,” says Alvise Cavallari, Product Manager at Atlantic Zeiser. “We aim to help customers navigate industry changes with confidence and maximize the potential of their packaging codes.”

Visitors to Labelexpo Europe 2025 will be able to explore Atlantic Zeiser’s integrated approach to secure code management and high-quality on-demand printing. These solutions are designed to future-proof packaging and labeling operations in a rapidly evolving market.