European Rotogravure Association becomes Global Rotogravure Association

Founded in 1956, the association has played a vital role in uniting gravure printers, cylinder manufacturers, engravers, and industry suppliers. With this transformation, the organization extends its mission beyond Europe to reflect its truly international membership and ambitions. The name change marks a strategic transition in response to the rapid development of gravure markets across Asia, Africa and the Americas.

“This change is more than symbolic—it represents our renewed commitment to support and promote gravure printing technology on a global scale,” said Davide Garavaglia, President of GRA. “We are embracing innovation, modern governance, and international collaboration to lead the industry into the future.”

Along with the new name, GRA introduces a refreshed brand identity and updated operational model. Recent changes to the association’s Bye-Laws now support digital meetings and more inclusive decision-making processes, enabling GRA to stay agile and better connected in an increasingly digital world. This evolution strengthens the association’s ability to drive innovation, serve its global membership, and represent the rotogravure process across key sectors such as packaging, publishing, and decorative printing.

As the demand for high-quality and sustainable printing technologies grows globally, GRA stands ready to play a leading role in advancing and shaping the future of the gravure industry.