The Touch7 Neon Color System is the “first and only accurate” color system for neon/fluorescent colors for digital and conventional printing--anyone printing with neon or fluorescent inks or toners can use Touch7. Unlike current neon color systems—which do not take into separate account the paper/substrate, inks, press conditions, and coatings—the Touch7 system enables printers to produce their own swatch books on their own press. This eliminates the traditionak trial and error where designers and printers try to match colors that are not possible or do not take advantage of the gamut their press or printer provides.

Mark Geeves, Director of Sales and Marketing at Color-Logic, the exclusive distributor of Touch7, had this to say about the introduction: “At drupa 2024, Touch7 is proud to introduce our Neon Color System, empowering printers and designers to push the boundaries of color and creativity. Neon and pastel colors offer new opportunities for printers and graphic designers to help make their brand clients stand out from their competition. Touch7 will let printers with digital presses show marketers what can really be done with digital inks. It is no longer necessary to make digital presses simulate conventional printing processes.”