The Scodix Sense print enhancement experience for effective product differentiation, produced by the Scodix S Series Digital Presses, was unveiled for the first time in Brussels by Plantin, a Staples Company.

According to the agreement, Plantin will market and sell the Scodix S Series Digital Presses and the Scodix Rainbow station, in Belgium and Luxembourg. “We are pleased to offer our customers new products that fit with our goal of pursuing new packaging and graphic art production ideas that stand out in the market,” said Steve Debloem, Sales Manager of Graphic Systems at Plantin. “We welcome Scodix as a promising addition to our packaging and graphic arts partner portfolio,” he added.

The Scodix S Series Digital Presses create the Scodix Sense, a variety of digital print enhancements that bring a new look and tangible dimension to graphic communications. The press produces the Scodix Sense by registering clear polymer with pinpoint accuracy onto select images, using two CCD cameras system and Scodix IP image algorithm to manipulate every sheet – scaling, shifting and rotating – to make sure perfect quality and precise image-to-image registration, delivering variable levels of thickness and texture, delivering true differentiation to the print service provider, clients and products. With Scodix enhancements, the printed image is infused with an extra physical dimension that creates a sensory experience for the consumer, and therefore a longer lasting impression. In the competitive marketplace, a printed material with selected glossy, raised images draws contact from the consumers themselves who are compelled to reach out and touch the visual, transforming it into more than an illustration, and creating a deeper bond with the product.

“We believe in the market potential for Scodix Sense in the high-end print industry in Belgium,” said Amos Libermann Scodix VP Sales Europe. “Scodix chose Plantin as its partner because of its high technological standards and key market position in the industry,” Libermann added. The relationship between the two high-quality industry leaders is set to open major opportunities for customers to continue developing their brand differentiation at the product level, by providing the consumer with the sensory experience at the product packaging level itself.