BYK Additives & Instruments: Opening up social media channels09/28/2012

Dr. Uwe Zakrzewski, managing director Marketing & Sales, gave the starting signal for a target group-specific use of social media: “We are certain that social media represents a useful addition to the classical communication mix. The significant rise in social media needs to be taken into account by our company. Moreover, there is sufficient potential to also offer selected target groups up-to-the-minute information via social media platforms.”

Another objective of using this social media is to enhance the profile of the company on the Internet and to reinforce dialog platforms networking. “Ultimately,” according to Zakrzewski, “it is no longer a question today of being for or against social media, but rather of how BYK Additives & Instruments can use the networks as profitably as possible.”