NEWS

Drytac to shine new light on retail graphics


Drytac® will be delivering a "must-see presentation" on retail graphics media at the forthcoming ISA International Sign Expo, demonstrating its position as an "authority" in this sector. Drytac is an international manufacturer of self-adhesive materials for the large format print and signage markets, making it a perfect fit for the ISA International Sign Expo. Taking place in Las Vegas, USA from April 24th to 26th 2019, over 20,000 professionals from the sign, graphics and visual communications industry are expected to attend.


A key part of the ISA International Sign Expo is the Lounge and Learn free educational program. On Wednesday April 24th from 1pm, visitors are invited to join Drytac's Global Product Manager Shaun Holdom and Territory Sales Manager Dennis Leblanc for an essential learning session.

Adhesives for Retail Graphics, the 30-minute express presentation explains why branding and graphics are crucial to reaching customers in a retail environment - before they even interact with a product or sales staff member. Using the proper media for the specified job can make a big impact as well as saving time and money, and Drytac specialists Shaun and Dennis will explain the dos and don'ts of this application.

"There are several factors to consider when choosing the proper media for these projects and during the Adhesives for Retail Graphics session Dennis and I will give attendees a great basis for getting it right," says Shaun. "We're hoping to see lots of industry professionals stopping by at the presentation, which will be sure to get them thinking about retail graphics in a new light."

In addition, Drytac is partnering with several print technology manufacturers and distributors who are exhibiting at ISA International Sign Expo, allowing visitors to see Drytac products in use across the show floor. This will demonstrate the compatibility of Drytac ranges - including ViziPrint, SpotOn, ReTac and Polar - with a variety of different printing technologies and applications. Regular updates will be posted on Drytac's social media platforms prior to and during ISA International Sign Expo, and on those of Drytac's partners. If you wish to schedule a meeting with Drytac at the show, you can do so by following this link.

ISA International Sign Expo will take place at the Mandalay Bay Convention Center from April 24th to 26th 2019, with the Adhesives for Retail Graphics scheduled for 1pm to 1.30pm on April 24th in the Lounge and Learn area. For further details on ISA International Sign Expo or to register to attend, please visit www.signexpo.org.

In addition to window, wall and floor graphic media, laminating films and mounting adhesives, Drytac's key product areas include high-performance tapes, industrial adhesives and durable labels.

sbr / 04/19/2019