Drytac ReTac helps turn Aquaman project around
A project promoting the latest superhero blockbuster Aquaman in Canada was turned around in just a few days, using specialist graphics media from Drytac®. Global Printing Enterprises created the 250ft (76m) movie poster hoarding at super-speed: five days from the site visit, to receiving files and creating colour proofs, to the print set-up and printing, to cutting down the panels, labelling and packing, to finally an overnight installation.
As the company posted on Instagram: "Ten hours of printing, ten hours of install, ten out [of] ten quality project."
Based in Mississauga, ON, Global Printing Enterprises is a large-format print branding specialist working with Fortune 500 companies, supplying work for over 200 events per year including music festivals, sports events and brand promotions. The Aquaman project was scheduled through Rooftop Agency on behalf of Warner Bros Canada, with installation services provided by Sekanskin Media.
"The biggest challenge was coordinating the project with the tight deadline", explains Carlo Toscano, President, Global Printing Enterprises. "Projects like these should take two weeks to come together. We impressed ourselves in achieving this print and install in just five days."
To produce the super-sized Aquaman movie artwork, Global Printing Enterprises used an HP 3000 Latex printer running two rolls of Drytac ReTac Smooth 150 concurrently. ReTac Smooth 150 is a 6 mil (150μ) white polymeric printable PVC film coated with Drytac's innovative ReTac ultra-removable adhesive technology to allow easy installation, repositioning and removal. It has excellent compatibility with UV, solvent and eco-solvent ink technologies as well as latex, and has a Class 0 fire rating making it suitable for most indoor surfaces in public areas with strict fire regulations.
"Drytac ReTac Smooth 150 was recommended to us for its concealing abilities, especially on drywall with taped seams, with no lamination required", says Carlo Toscano. "Installers also commented that they liked using this product as it was easy to use and install."
A video of the project has been tweeted by Warner Bros Canada: https://twitter.com/WarnerBrosCA/status/1076191733359140864.
Global Printing Enterprises, established in 2005, uses other Drytac products including films from the Polar range, thanks to their performance in outdoor installations in cold climates, and ViziPrint products for retail window applications.
"Drytac offers great products that are competitively priced and perform as advertised", comments Carlo Toscano. "We also like the ability to custom-make products. We have many approved projects for 2019 in which we will utilise Drytac products, such as interior wall graphics films for the interior decor business - this seems to be once the largest growing market segments in the large-format printing industry."sbr / 10.01.2019