“We knew this would require a paper material with unusual strength in order for it to stay together at all, so we deliberately chose to make the cover of Invercote, the paperboard from Iggesund Paperboard,” explained Christian Deppisch, a journalist at Novum. The paperboard used was Invercote G 240 g/m2 laminated with the foil Brushprint Silver. The foil side of the paperboard was used for the inside of the cover but also as a flap so the foil would function as the background for the laser cut pattern. A copper shade was also printed onto the silver foil and a pattern was created during the printing process by letting the silver shine through.

“The designer also wanted to play with the contrasts between shiny and matt, in this case the difference between the shiny foil and Invercote G’s uncoated reverse side,” continued Christian Deppisch, who is very satisfied with the final result. “The delicate pattern is really a challenge, and with most other materials the pattern would risk being torn to pieces even before it reached its recipient. But for this particular job the choice of material was perfect.” Clormann Design worked with the cutting and stamping specialists Stigler of Munich for the laser cutting. Kessler Druck+Medien did the printing and binding.

For a video of how the cover was produced, see http://vimeo.com/74141756.

Caption: A tribute to typography, in which the laser-cut letters stand out against a background of copper-coloured foil, is the cover design of Novum’s October issue. The base material is foil-laminated Invercote G and the design is by Clormann Design.